Archive for April, 2010

Spice Girl

April 30, 2010

The scritch-scratch noise was coming from behind the door to the
storage closet. Shop Boy had just arrived at the studio after a hair
appointment
to find Mary not around.

There it was again, louder.

Behind that door were either some serious, box-moving mice — in which case, Shop Boy was gone — or somebody was in there.

“Mary?” I called through the door. “Mary?” No response.

It was early in the semester, and Shop Boy had forgotten that intern season had begun. Then it struck me.

“Hey, Shop Boy,” Mary chirped as she entered at last from the other space. “What’s wrong?”

“Mary, why did you lock the intern in the closet?”

“Oh, she likes it in there.”

True story: Our Baltimore neighborhood has this thing for history. You know, linotype inventor Otto Mergenthaler — gulp — lived around the corner from us. Famed writer F. Scott Fitzgerald — holy-moly — spent a while a few doors down from him.

Well, each rowhouse that has had somebody famous living there at one point or another has this blue metal disc announcing same.

Wonder if they’ll let Typecast Press steal the idea:

“Winter/spring 2010 — Sabrina’s Closet.”

Sabrina, for the record, is a former student in Mary’s class at the Maryland Institute College of Art who apparently fell in love with our printshop during a tour and … wandered too close and was
sucked into the letterpress vortex. Since then, she’s seen very little of the outside world. Willingly. Swear to god.

“Um, do you guys mind if I live here during Spring Break?”

She about did. They’d better check the ventilation system over there at MICA’s Dolphin Press, because something’s wrong with these kids. Or maybe it’s the sinus-rearranging 15 pounds of lavendar and ginger that also call the closet home. Whew!

Seriously, Sabrina is a bright, funny and incredibly talented graphic design major from Cleveland, typically resplendent in huge pink, Spice Girls-playing earphones (why she couldn’t hear me through the door), who has singlehandedly organized Typecast Press’s paper, envelopes, boxes and samples into something Mary and Shop Boy never thought we’d see in our lifetimes. Yeah, yeah, yeah, the interns always get the grunt work, but this one’s taken the task by choice.

“Who did that?” Shop Boy asked Mary one day as he spied the barrister bookcases, their random piles of Typecast samples, orphan envelopes, scrap paper and other ephemera replaced by a bunch of those acid-free archival storage boxes, hand-stenciled with the letters of the alphabet.

“I even inventoried them, Shop Boy!” Sabrina beamed, holding up a sheet of paper listing the contents of each lettered box. “I knew you’d notice.”

Shop Boy would be remiss here not to mention that our other current interns, Allison and Nicolette — also from MICA — have likewise been a huge help to Typecast Press, from lining envelopes to cleaning and proofing the crazy pile of old printer’s cuts that we’ve collected to reworking our business card. More on all that later.

Meanwhile, based on sheer number of hours dedicated to the care and feeding of our little printshop, we’re making this “Sabrina Day.”

(She would probably tell you herself that every day should be Sabrina Day.)

Anyway, Sabrina’s internship is up soon as she heads toward her senior year and then on to make a name for herself as an artist and designer in the real world. But we’ll miss her. And she’ll always have a place here at Typecast Press.

And I don’t mean in the closet, arranging stuff.

Well, unless she really wants to.

Tasting Flights

April 12, 2010

In a room full of VIPs — OK, two of them anyway — Mary was a rock star. It was beautiful.

She had gotten a call a few weeks earlier from Heidi, wife of Vincent I. Pullara Jr., about creating an invitation for the third-generation Baltimore printer’s surprise birthday party. No pressure there: designing and printing an invitation sure to be scrutinized by a family of printers. And her … a “girl printer,” of all things. Well, Mary adores Heidi and Vince, and would absolutely leave Shop Boy in a second for Vincent I. Pullara Sr., so she was in.

The event was to be held at a local Maryland winery, Boordy, and so Mary designed a wine bottle-themed invite with funny descriptions of the fictional wine … and of course, the real Vince … on the label: “Bold, assertive Italian flavor; sharp on the tongue, with a witty finish.” Vintage.

Two-color job. Burgundy and a silver-gold blend. No sweat. We’d been tweaking and tweaking the platen of the big Chandler and Price in recent weeks and had at long last finally gotten the printing press’ impression about as perfect as that of an old, worn machine can be. A couple of times through theĀ  C&P on nice, soft cotton paper.

“Hey, that looks awesome,” Shop Boy said of the first pass. “It’s really gonna be cool.”

“Are you sure?” Mary asked. “This has to be awesome. A whole huge family of printers is going to get it.”

She was realizing the enormity of her assignment, and watching the clock tick.

“Don’t worry, you’re nailing it,” Shop Boy answered.

Mary sweated it all the way up until Heidi arrived for the invites. Heidi looked over the wording once more — Mary was at least not worried about that part, since VIP Jr.’s mom Betty had signed off — said she loved the invitation, hugged Mary and went off to begin addressing. Then Mary sweated some more.

Mary: “Do you think she liked them?”

Shop Boy: “Well, she did say she absolutely loved them, so that’s a pretty good sign.”

Mary: “Maybe she was just saying that because she didn’t want to hurt my feelings.”

Oh, boy.

Well, the big day finally arrived, with Shop Boy about having to forklift Mary into the car. You can’t be late for a surprise party. And we were totally on Mary Standard Time.

I should explain Mary Standard Time. See, this is where you make all your calculations based upon how, if every single little detail works out in its absolute best-case scenario, and if the shoe doesn’t have a bad buckle (requiring a change in every article of clothing and a different handbag), and we make every traffic light, and if that stupid Hybrid in front of us on the one-lane road hits the gas,” we can make it to (event name here) almost on time.

We were due at Boordy at 6 p.m.

At 5:58, we were still a mile or two down the road, Mary shouting “duck down!” every time any vehicle that could possibly be carrying the birthday boy came into view.

“Um, I’m driving, Mary. You know,” I added helpfully, “people who are on time don’t need to duck down.”

At 6:03, we slid into place on the grassy parking lot and started running across the field toward the tasting room.

“You know,” I said helpfully mid-dash, “people who are on time don’t need to run.”

Mary’s response will remain between the two of us. You’ll thank me.

I like to joke sometimes that when we have left this earth, our friends and loved ones won’t need to refer to us as “the late Mary Mashburn and Shop Boy,” as that would be redundant.

Anyway … in we strode, looking for places to hide should VIP Jr. be right behind us. Heidi is a very nice person, but she’d have killed us on the spot if we blew the surprise. Lucky again. We made it. And when another couple slipped in at 6:08, Mary said, “See, Shop Boy? We had plenty of time.”

Seriously.

VIP Jr. arrived to much applause and laughter soon afterward, and it was time for a glass of wine and mingling. Mary naturally made a beeline for VIP Sr. This girl and her old-school printers, I’m telling you.

He greeted her warmly and, after, shaking my hand firmly, offered Mary the highest possible compliment on her invitation that could come from a printing lifer:

“I couldn’t find anything wrong with it.”

Honestly, all the other old printers in the room couldn’t quite believe Mary had done the thing. One by one, VIP Sr. paraded them over to our table to meet the person responsible for what everyone clearly agreed was a totally boss invite.

You did this?” one guy asked, looking her over.

“Not only that,” VIP Sr. said with a grin, “she did the design, too. I never did that. Well, maybe she got a little help from [Shop Boy].”

“Nope,” I chimed in, “I just watched.”

What I could have added was, “Are you kidding? Printing for a third-generation printing family? Not me.”

I might be a little late to the party, but I’m not crazy.

Public Citizen

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