Archive for June, 2016

Give Us a Sign

June 24, 2016

Mary’s been so busy making signs for other people’s businesses that she’s never gotten around to making a real one for Typecast. I mean, isn’t that what makes you a real, legitimate business? Instead of, “Oh, just go knock on those green double doors.”

Don’t get Shop Boy wrong here. Mary’s work has kept the lights on at the print shop (and at home, where she works through the night on the proper kerning of eight-foot letters, the proper blink rate of an ice cream arrow and such).

a_ice cream

Our sign didn’t need to be anything flashy, just something that creates a feeling of permanence, if there ever were such a thing. Shop Boy ponders the question a lot: How long will we be doing this printing thing? Not to get all existential or anything, but Shop Boy left the “boy” section of life behind several decades ago. (I did have to outrun a mugger a few days ago, so it’s not all gone yet.) Wouldn’t it be fun some day to be that little old dude outside a print shop grinning by a sign that reads “established 1843” or whatever?

The inside of the shop will still scream “established by a 9-year-old princess,” but there you go.


There’s a little plaque we had made a number of years back that announces Typecast as “The Old Printer’s Home and Museum of Mostly Useless Antiquities.” It’s a right-reading, copper-on-wood plate that we had made when we were roommates with Chris Hartlove, back when he was a photographer who actually used film negatives (and a darkroom … imagine!). It’s fun, but it’s not really a “sign sign.” We’ve had the letter magnets you can see on this blog’s homepage, but they get all crooked every time someone, ahem, slams the door.

Anyway, while Mary’s been behind the visual renaissance of Belvedere Square Market, the sign announcing The Dabney (a new DC eatery), ridiculously cool and gone-too-soon sign painting at Shoo-fly Diner (permanence? yikes) and more at the thriving Parts & Labor, Shop Boy has wondered what it’d be like to have an external sign—again, just a little one—announcing our presence to the general public. Well, our recent move to a new shop, Mary’s completion of her assignments (hah!) and the fate that would land us next door to a sign maker removed all excuses.

And there we are.